The regulation aims to put "digital first" and allows a fully digital disclosure and distribution. The goal is to engage consumers and savers and to provide a cost efficient solution. Digital disclosure could incorporate more engaging forms of media (e.g. video) and could even permit interactive elements, in order to make the information more appealing and easier to understand for consumers. PEPP providers or distributors are obliged to give the saver advice. At the start of a contract providers should advise about the investment options and the level of capital protection. At the start of the pay-out phase providers should advise on the type of pay-out schemes available. However, the PEPP regulation explicitly allows either fully automated or semi-automated advice (retirement-related demands and needs assessment; suitability assessment; personalised pension benefit projections). Online distribution, including automated or semi-automated advice, can help to reduce barriers to entry, create new cross-border opportunities, and ultimately reduce the costs of distributing the PEPP.